Ctrip's Q4 Top Line Soars With Pull Of Investments & Acquisitions While Shares Rise In Tandem

The revenue boost came at the cost of bottom line erosion, due to increased investment in product development and marketing efforts. In Q4 2014, product development expenses were $127 million reflecting a 137% year-on-year growth, and sales and marketing expenses increased by 88% to $114 million. As a result, net loss attributable to Ctrip's shareholders was $36 million, as against a net income of $43 million in the same prior year period.